caption Andrey Bystrov Product Director at Sendsay AMP email with relevant reviews You can broadcast fresh reviews of a product directly into the letter. Such an AMP block will be especially effective in a trigger letter, which is set up once and works for years. Having received such a trigger, subscribers will see the latest reviews, and not those that were on the site at the time of the trigger creation. Fresh reviews of the daily rent apartment are pulled up by clicking on the button "View more" Fresh reviews of the daily rent apartment are pulled up by clicking on the button "View more" 25 Cool Emails From Online Stores Examples of e-commerce brand newsletters with comments from experts Download AMP Price Reduction Request Letter This mechanic is borrowed from websites and transferred to email marketing.

 A button with a request for a price

reduction can be added to each product card in the mailing. Benefit for everyone: the subscriber does not need to go to the website, and the online store Germany Email Database will know which segment to send a promotional mailing to when a discount appears. In CDP Sendsay, user cards are created, where information about all viewed products is stored. If a person subscribes to a change in the price of a specific product, a new ID will be created in his profile.

 When the price of the product decreases, an automatic letter will be sent to this ID ― it will be received by all users who were interested in a discount on it. caption Andrey Bystrov Product Director at Sendsay Register And try Sendsay for free Your work email Registration AMP mechanics for placing an order from a letter Here it is, CRM marketing at the God level! First, we segment the database, set up triggers, send personalized communications — and voila! — now we can process orders directly in the letter.

 Yes, yes, this is not a joke, it’s just that only a few people use such AMP capabilities now. The user does not need to go to the site, search for the product they like and create an order. We reduce the number of actions before purchasing: several clicks and page transitions are reduced to one. In this example, you can book a room directly in the email Or send a request for a call Or create your favorite pizza in the configurator and order it directly in the letter Find out the order status: how to correctly design an email notification newsletter Find out the order status: how to correctly design an email notification newsletter AMP mechanics "filter" for product selection You can create a mechanic in which a person selects the characteristics of a product or expectations from the result of its use.

 And he gets a product that meets these

criteria. For example, an online clothing store can send a letter asking the user to choose a clothing style, favorite colors, and an occasion in order to receive Purchase Email Leads an outfit put together by a stylist. And a tea brand can ask the user to decide between black and green, sweet and tart flavors, and the effect of the drink in order to offer a suitable product. Sales grow because the user does not spend much time selecting a product.

 Made in Inbox Marketing Sales

grow because the user does not spend much time selecting a product. Made in Inbox Marketing How Collecting Customer Data Helps Scale Your Business How Collecting Customer Data Helps Scale Your Business AMP-mechanics "configurator" for choosing the type of product You can also play around with the product characteristics to choose the right one right in the letter. In the AMP letter. Google prompts you to choose the color of headphones you want and add them to your cart (yes, that's an email) Google prompts you to choose the color of headphones you want and add them to your cart (yes, that's an email) AMP mechanics "calculator" Even such a complex mechanic as a calculator can be implemented in an AMP newsletter.

 It significantly shortens the customer

journey, because subscribers do not need to go from the letter to a third-party site to get information that influences the decision to make a deal.Discount" - a magic word or not? If earlier customers would break into shopping centers or "drop" online store servers in an attempt to buy, now it is increasingly difficult for businesses to capture the attention of buyers spoiled by constant promotions. In this article, we will tell you how to encourage customers to buy, as well as how to set up and launch an email newsletter about a sale in Sendsay.

 Register And try Sendsay for free Your work email Registration Some may not think email is the most effective sales tool: for example, according to one study, email is the third most popular among Zoomers and millennials. However, Digital Commerce 360 ​​data for May 2022 showed that 62% of subscribers are most likely to open emails with announcements of promotions and sales. Three Steps to Preparing a Sale Email Drawing up a technical task. First, you need to define the target audience, set the task that the mailing should solve, collect the invoice and draw up the structure of the letter - as a rule, this is the task of the marketer.